4 Reasons We Love True Refrigeration

True refrigeration image

Buying new refrigeration for your kitchen, store, or cafe ain’t always easy. You’re faced with the task of spending a substantial sum of your hard-earned money on a piece of equipment you know very little about and can only see in pictures on your computer screen. Oh, and you’ll be relying on this as-yet-unseen refrigerator to keep your food inventory cold 24 hours a day, 7 days a week.

You probably have some questions as you browse through the available options.

"Is this a reliable brand?"

"Can this shiny new refrigerator stand up to the rigorous demands of life in my fast-paced, culinary-trench-warfare, professional kitchen?"

It can be somewhat frustrating, to say the least.

We’re here to tell you some good news: you can have peace about your refrigeration purchase.

True Manufacturing is a renowned manufacturer of commercial refrigeration equipment that you can trust for your refrigeration needs. Here are 4 reasons we here at Prima love True’s products.

1. True’s products last a long time.

Talk to anyone who’s owned a True, and they’ll tell you the same thing as the next guy: their refrigerator is reliable. They just keep on going, year after year. That’s the reputation the company has worked hard to build, and it shows.

They’ve even won multiple awards for the quality of their reach-in refrigerators, prep tables, and underbar equipment. When you buy a True refrigerator, you’re buying a proven product.

True refrigeration image

2. True has well-developed after sale support.

Despite True’s solid reputation and quality, your unit may one day need to be serviced. After all, nothing lasts forever. (Rest in peace, Breaking Bad.) With True, getting your refrigerator, prep table, or merchandiser back up and running is about as easy as it can be. They’ve backed their products with a 3 year parts and labor warranty and an additional 2 year compressor warranty.

On top of that, True has a large network of service partners, and a certified technician is just a phone call away. If, on account of some out-of-warranty mishap, you need to purchase parts, Prima has everything you need to restore your unit to good working order.

3. True is committed to sustainability and energy efficiency.

Everyone’s going green these days. The effort to become as environmentally friendly as possible has given rise to whole new classes of products, such as electric cars, waterless washing machines, and even biodegradable coffins. True is committed to using green materials and components such as Ecomate, an insulator with a Global Warming Potential of Zero and an Ozone Depletion Potential of Zero.

In addition to helping save the planet, another huge benefit to going green is the savings on your business’s energy bill. True works hard to ensure their products use as little energy as possible, so you pocket more of that hard-earned money. Innovations like oversized compressors and reversing condenser fan motors reduce the strain on True refrigerators and, consequently, consumption of your valuable resources.

True refrigeration image

4. True’s products are made in the U.S.A.

There’s precious little manufactured in the good ol’ United States these days, but True Manufacturing still runs their entire operation in the heart of the U.S.A. Manufactured in the state of Missouri since 1945, True’s products are as American as apple pie. They’re a family-owned company that makes outstanding foodservice equipment right here in the States, and we like that.

Sometimes it’s hard to know what you’ll get when you buy a product online. We’re here to tell you exactly what you’ll get when you buy a True product: a high quality, dependable refrigerator. True has a solid reputation for making refrigeration equipment that lasts. After you click “Confirm Order,” you can sit back and breathe a sigh of relief, knowing you bought one of the best brands in the industry.

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