5 Websites Everyone in the Restaurant Business Should Visit
There are so many bad websites in the world, here are 5 that don't stink
With billions of websites on the internet, discovering the hidden gems is quite a challenge. Here are five websites that I enjoy reading which are little oases of helpful, fun, and interesting material.
Forbes is probably not unfamiliar to many of you, but I thought I would include it as it is easy to navigate, business oriented, and arranged in a logical manner. While there are many useful sections on Forbes to follow make sure to check out the business strategies and solutions, Social Media, and food and drink sections for helpful strategies, tips, and interest stories.
Food+Tech Connect is a slick website highlighting emerging technology and its integration with how we use food. Restaurant owners should check out the culinary section for some ideas on how to use technology to better interact with your guests, as well as the Technology section for info on new technology that might be useful. All in all it is an informative and fun read that will make you think about how you are (or are not) using technology to improve guest experience and everything related to growing, distributing, and selling food.
Time for some self-reflection
Did you set up your website 4 years ago and have hardly looked at is since? If so you might want to think about updating it (okay no, you really need to update it). And while you are updating your website, why not do some testing and landing page optimization. If you are not sure what those words mean then check out the blog over at unbounce.com, especially the Landing Pages and Landing Page Examples for some ideas on what you can do better to turn visitors into customers as well as some inspiration from sites that are doing well in engaging visitors. If you haven't given much thought to conversions, testing, and user experience, here is a non-scary tool to get you started. Their mantra is "Build, Publish & A/B Test Landing Pages Without IT", for the small business owner this is essential, so check it out and see if it might work for you.
Why So Serious?
Laughter is good for the soul, or so I am told. Working in the food industry as a restaurant owner, server, caterer, or in any other capacity can be a stressful experience. Thus, it is good to kick back a little and enjoy some stories and anecdotes that show the irony of the situations that you face everyday. Sometimes you just got to laugh to get through it, otherwise you will be a bitter person, which is no fun at all. So take a jog over to www.restaurantlaughs.com/ and relax with some food related humor.
Thanks for reading. Do you have a favorite website that you visit? I know you do....if your willing to share, drop me a line in the comments. Until next time...