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The Evolution of Facebook and Google by David Hayden

David Hayden of Hospitality Formula Network

As many of you know, Facebook will be converting all fan pages to the timeline format on March 31, 2012. This will render obsolete many of the marketing tactics that many smart businesses and internet marketing consultants have been using for years. Along with this change comes a new set of guidelines for fan pages that will make many common marketing strategies a violation of Facebook’s terms of service.

Four Wines from Tuscany

Wine

Wine is a delicacy enjoyed by many around the world, and a smart restaurant owner is one who stocks some good wine for their customers to enjoy.

Funny, Foolish, or Effective? A Case Study of Groupons Unsubscribe Message

Picture of Groupon's Unsubscribe Page

Putting aside any feelings you may have about Groupon for a moment, and whether they have helped or harmed the restaurant industry, they know a thing or two about marketing. Which is why their unsubscribe message is an interesting case study for email marketers.

The Prima Mix - Bill Cosby's Breakfast

Illustration of Bill Cosby

Many of us grew up watching Bill Cosby - whether is was for a stand up routine, one of his shows, or even a Jell-O commercial. But does anyone know what the guy eats for breakfast?

The Prima Mix - Appetizers, Food Art, and Dietitians

Appetizers are Yummy!!!

The Prima Mix is a series of regular blog posts that we hope will keep you informed and entertained when it comes to your knowledge of the food and restaurant industry.

Then and Now: Restaurant Commercials

Signs

Commercials show shifting cultural trends that demand a product to be a certain way. Who knows how long our current obsession with farm fresh, artisan food will last? Will we one day enjoy or even demand that all our food be processed?

The Prima Mix - Cast Iron, City Greenhouses, and One Incredible Dessert

Iron Chicken

The Prima Mix is a series of regular blog posts that we hope will keep you informed and entertained when it comes to your knowledge of the food and restaurant industry.

The Prima Mix - Commercials, Eggs, and Biologic Fabrics

Eggs

The Prima Mix is a new series of regular blog posts that we hope will keep you informed and entertained when it comes to your knowledge of the food and restaurant industry. Please join the conversation by letting us know your thoughts and things that you would like to see in the future. We'll do our best to provide you with the most valuable and interesting information out there!

Louisville Restaurant App "Menu & Hours" Has Great Promise

Restaurant Table for a Louisville restaurant

New App By Consuming Louisville Author

If you are a local Louisville restaurant, then there is something coming out of which you must be aware.

A Debate on the Domino's Pizza Self-Loathing Marketing Strategy - Part 2

The Conclusion of the Matter

half of a pizza prima restaurant equipment

This is the second and final part of the Domino's Marketing Debate going on between myself and one of our other employees here at Prima.

A Debate on the Domino's Pizza Self-Loathing Marketing Strategy - Part 1

Domino's: "Our Pizza Stinks". Good Marketing or Bad?

The Old Pizza From Dominos

As you may well be aware, Domino’s Pizza is a company that has made some drastic and gutsy marketing moves in the last couple of years. Now that there has been a little time to observe the effect this has had on the Domino’s overall market, we thought it would be interesting to discuss the possible pros and cons to doing an approach in your restaurant marketing similar to the approach they took.

Vote for Louisville in Southern Living Contest

Now granted, I have not lived in NYC or New Orleans and I'm sure that people would say the same in those cities and in any other. But one thing's for sure, Louisville might be small, but the size of its heart for local and diverse restaurants is significant. New Orleans may have us beat on the shrimp poboys and New York City might have us beat sheer number of restaurants, but I would argue that Louisville is close to the top in per capita foodies. People love their local restaurants here, and you see that by the continual growth and support for them... even through the recession.

The Quiet One by Vitamix [Video]

The Quiet One

Chefs, bartenders, mixologists and baristas - welcome to the premier luxury commercial blender and the new standard in blending. Vitamix has thrived for many years as a leading expert in the food-service industry.

Twas the Recipe Before Christmas

Snow!

Thinking about changing the menu this winter? You could plan some original ideas for a seasonal menu or consider implementing several distinct holiday recipes. Below are several examples we hope will get your imagination flowing.

Deck the Halls by Decking Out Your Kitchen

Christmas Tree

It's Christmas Time

At Prima Supply, even though we’re primarily a restaurant equipment company, we do have some products that would make good Christmas gifts and would work very well in a residential setting. So let us help you with your Christmas shopping by suggesting the following items.

Ran Out of Creative Thanksgiving Recipes?

Turkey

Thanksgiving is a time for family, food, reflection on all that we are thankful for (like food) and definitely the food.

QR Codes For Restaurants - Why They Are Your New Best Friend: Restaurant Idea Roundup

QR Codes Are Growing In Popularity & Will Prove To Be An Invaluable Tool For Restaurant Marketing

Prima Restaurant Equipment about us page QR Code

Up until recently, when a company would attempt to draw a consumer's interest to a certain product or service, it would use various channels such as newspapers, billboards, tv advertising, the internet, and many other methods. Unfortunately, one of the problems with these methods is the dreaded time in-between the interest sparked by the ad, and the conversion action taken by the consumer.

3 Local Restaurants Effectively Using Facebook

Good Facebook Pages

Facebook: Everyone's Doing It

Let’s face it: Facebook is here to stay, whether you like it or not. Nearly all who are reading this blog post right now have a Facebook page. It’s just one of those things that has become a part of our daily life, with businesses being no different.

4 Killer Tips for Improving Your Social Media Workflow

Too busy for social networking

Save yourself from being buried by your social network accounts by following these four tips

Google+, Foursquare, Facebook, Twitter, Quora; so many social sites and so little time. Finding a way to efficiently manage your social presence is a must for the busy cafe and restaurant owner, yet the solution seems elusive. Check out these four tips for improving your social media efficiency.

A Guide For Writing Restaurant Blogs by David Hayden: Restaurant Idea Roundup

David Hayden of Hospitality Formula Network

David Hayden is an expert on blogging and restaurants. He is the author and creator of The Hospitality Formula Network, a series of five blogs covering multiple facets of the restaurant industry. Four of his blogs were recently included in a listing the top sixty restaurant industry blogs, including two in the top ten. His first book, Tips2: Tips For Improving Your Tips, has been receiving rave reviews throughout the industry. We asked David to write about how a restaurant can better leverage its blog for success, so sit back and enjoy learning from his years of experience in this area!

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