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Try Before You Buy Only With Prima Supply

Try before you buy blog announcement

Let's face it - big purchases can be intimidating. What if the size is not right? What if you're disappointed by the functionality? It can feel like a bit of a gamble. Prima's new program seeks to eliminate buyer's anxiety by allowing you to test out certain equipment products for free.

How to Choose a Fryer like a Boss (III)

choose fryer filtration like a boss blog

Some people may consider choosing how you will filter your fryer oil as a separate decision from choosing a fryer. But ignoring this question while fryer shopping may mean you miss out on your best options. Choose your fryer and filtration like a boss and ask yourself, "How Much Are Safety & Convenience Worth?"

How to Choose a Fryer like a Boss (II)

choose a high-efficiency or economy fryer like a boss blog

Part of choosing a fryer like a boss is to remember that a little money invested in the right equipment now may save you loads in the long run. Don't make this decision blindly. For floor model commercial deep fryers, there are three main grades you should consider: economy, production, and high-efficiency.

How to Choose a Fryer like a Boss (I)

Choose a fryer like a boss blog

Like everything else you do, you want to deliver fried fare with excellence. The first step, of course, is to choose a fryer. Over the next few blogs, we will engage three questions that will help you navigate the available options and choose a fryer like a boss.

Manitowoc NEO Ice Machines: 6 Reasons the Amish Might Disapprove

6 Reasons Ice Maker Blog

This spring, a new challenge to the Amish way of life has arisen - Manitowoc’s new NEO undercounter ice makers. Here below are 6 reasons for concern. Even if you’re not Amish (and you’re probably not, since you’re online), you may want to ask - "Will the NEO ruin my soul?"

A Promising New Year - True Expands Warranty on Entire Line

Picture of True's New Warranty Announcement

True Refrigeration rang in the New Year by extending warranties on all their products. Prior to 2013, True offered a predictable 1-year parts and labor warranty with an additional 4-year compressor guarantee. With a reputation for quality built over 65 years, True’s customers felt comfortable knowing they were buying from the best. As the multiplication of imports crowded the marketplace, however, it became clear that True would have to make their advantage more explicit. They didn’t have flashy gizmos to highlight; True has

How Vulcan's Endurance Range Lives Long & Profits You

Picture of Vulcan Endurance Range

Chefs and operators throughout the nation recognize Vulcan for providing top-quality, energy efficient commercial cooking equipment that consistently produces desired results.

Savvy Shopper? 3 Reasons Why Arctic Air Should Be On Your Radar

Picture of Arctic Air Mountain Range

So, you know the saying, “You can’t teach an old dog new tricks”? Well, it seems as though Arctic Air has broken the learning curve by picking up a few new tricks in 2012. They released a revamped economy line of commercial refrigerators and freezers, which switched from a white metal exterior to stainless steel, plastic fans to metal, and cumbersome location for a

8 Unique Ways to Save Time, Money, and Space with Stainless Steel Tables

Stainless Steel Blog Post

What does every restaurant owner desperately need more of? Time, money, and space, of course! Here is a brief list of ways you can increase productivity, save a little more room, and keep more of the money that you work hard to earn.

The Prima Mix: The Huber Experiment in Slow Motion Food

Picture of Water Drop and The Huber Experiment

This video is all about food (a mess of food, but one mess you won't have to clean up!).

Now that’s a Bright Idea: How Manitowoc is Conserving Energy and Putting Money Back in Your Pocket

Manitowoc and Energy Conservation

In today’s blog we’re going to see how Manitowoc Ice as a company is becoming more sustainable, along with looking at their increasing line of energy saving products.

Why the Manitowoc Indigo Series Ice Maker is Taking Over the Kitchen

 I-Series by Manitowoc

Manitowoc's I-Series include impressive technological advancements that provide continual updates and the smarts to figure out optimal production levels for daily use. In this blog post, we’ll look at these features in-depth and explore the many options of an Indigo Series Ice Machine.

Manitowoc Q-Series Ice Machines

Q-Series Ice Machine

Manitowoc is a leading competitor for ice makers in the restaurant industry. Year in and year out, Manitowoc produces award-winning, energy-efficient ice machines. The Q-series undercounter fits this description and is one of the most popular series Manitowoc produces. If you’re looking for an undercounter ice machine, you should definitely consider one from Manitowoc, and here’s why:

Ideas for Themed Wedding Cakes for Your Most Special Day by Michelle Lee

Themed Wedding Cakes

Guest blogger Michelle Lee from Miramare Gardens explains, "When planning a wedding, there are a great number of things that are needed to be considered, not only for the ceremony but also for the reception." Wedding cakes are essential in this decision process. Themed wedding cakes in particular are rising in popularity - check out Michelle's post as she explains the various types of themes present today.

The Evolution of Facebook and Google by David Hayden

David Hayden of Hospitality Formula Network

As many of you know, Facebook will be converting all fan pages to the timeline format on March 31, 2012. This will render obsolete many of the marketing tactics that many smart businesses and internet marketing consultants have been using for years. Along with this change comes a new set of guidelines for fan pages that will make many common marketing strategies a violation of Facebook’s terms of service.

Four Wines from Tuscany


Wine is a delicacy enjoyed by many around the world, and a smart restaurant owner is one who stocks some good wine for their customers to enjoy.

Funny, Foolish, or Effective? A Case Study of Groupons Unsubscribe Message

Picture of Groupon's Unsubscribe Page

Putting aside any feelings you may have about Groupon for a moment, and whether they have helped or harmed the restaurant industry, they know a thing or two about marketing. Which is why their unsubscribe message is an interesting case study for email marketers.

The Prima Mix - Bill Cosby's Breakfast

Illustration of Bill Cosby

Many of us grew up watching Bill Cosby - whether is was for a stand up routine, one of his shows, or even a Jell-O commercial. But does anyone know what the guy eats for breakfast?

The Prima Mix - Appetizers, Food Art, and Dietitians

Appetizers are Yummy!!!

The Prima Mix is a series of regular blog posts that we hope will keep you informed and entertained when it comes to your knowledge of the food and restaurant industry.

Then and Now: Restaurant Commercials


Commercials show shifting cultural trends that demand a product to be a certain way. Who knows how long our current obsession with farm fresh, artisan food will last? Will we one day enjoy or even demand that all our food be processed?


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