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The Prima Mix - Cast Iron, City Greenhouses, and One Incredible Dessert

Iron Chicken

The Prima Mix is a series of regular blog posts that we hope will keep you informed and entertained when it comes to your knowledge of the food and restaurant industry.

The Prima Mix - Commercials, Eggs, and Biologic Fabrics


The Prima Mix is a new series of regular blog posts that we hope will keep you informed and entertained when it comes to your knowledge of the food and restaurant industry. Please join the conversation by letting us know your thoughts and things that you would like to see in the future. We'll do our best to provide you with the most valuable and interesting information out there!

Louisville Restaurant App "Menu & Hours" Has Great Promise

Restaurant Table for a Louisville restaurant

New App By Consuming Louisville Author

If you are a local Louisville restaurant, then there is something coming out of which you must be aware.

A Debate on the Domino's Pizza Self-Loathing Marketing Strategy - Part 2

half of a pizza prima restaurant equipment

This is the second and final part of the Domino's Marketing Debate going on between myself and one of our other employees here at Prima.

A Debate on the Domino's Pizza Self-Loathing Marketing Strategy - Part 1

The Old Pizza From Dominos

As you may well be aware, Domino’s Pizza is a company that has made some drastic and gutsy marketing moves in the last couple of years. Now that there has been a little time to observe the effect this has had on the Domino’s overall market, we thought it would be interesting to discuss the possible pros and cons to doing an approach in your restaurant marketing similar to the approach they took.

Vote for Louisville in Southern Living Contest

Now granted, I have not lived in NYC or New Orleans and I'm sure that people would say the same in those cities and in any other. But one thing's for sure, Louisville might be small, but the size of its heart for local and diverse restaurants is significant. New Orleans may have us beat on the shrimp poboys and New York City might have us beat sheer number of restaurants, but I would argue that Louisville is close to the top in per capita foodies. People love their local restaurants here, and you see that by the continual growth and support for them... even through the recession.

The Quiet One by Vitamix [Video]

The Quiet One

Chefs, bartenders, mixologists and baristas - welcome to the premier luxury commercial blender and the new standard in blending. Vitamix has thrived for many years as a leading expert in the food-service industry.

Twas the Recipe Before Christmas


Thinking about changing the menu this winter? You could plan some original ideas for a seasonal menu or consider implementing several distinct holiday recipes. Below are several examples we hope will get your imagination flowing.

Deck the Halls by Decking Out Your Kitchen

Christmas Tree

It's Christmas Time

At Prima Supply, even though we’re primarily a restaurant equipment company, we do have some products that would make good Christmas gifts and would work very well in a residential setting. So let us help you with your Christmas shopping by suggesting the following items.

Ran Out of Creative Thanksgiving Recipes?


Thanksgiving is a time for family, food, reflection on all that we are thankful for (like food) and definitely the food.

QR Codes For Restaurants - Why They Are Your New Best Friend: Restaurant Idea Roundup

Prima Restaurant Equipment about us page QR Code

Up until recently, when a company would attempt to draw a consumer's interest to a certain product or service, it would use various channels such as newspapers, billboards, tv advertising, the internet, and many other methods. Unfortunately, one of the problems with these methods is the dreaded time in-between the interest sparked by the ad, and the conversion action taken by the consumer.

3 Local Restaurants Effectively Using Facebook

Good Facebook Pages

Facebook: Everyone's Doing It

Let’s face it: Facebook is here to stay, whether you like it or not. Nearly all who are reading this blog post right now have a Facebook page. It’s just one of those things that has become a part of our daily life, with businesses being no different.

4 Killer Tips for Improving Your Social Media Workflow

Too busy for social networking

Save yourself from being buried by your social network accounts by following these four tips

Google+, Foursquare, Facebook, Twitter, Quora; so many social sites and so little time. Finding a way to efficiently manage your social presence is a must for the busy cafe and restaurant owner, yet the solution seems elusive. Check out these four tips for improving your social media efficiency.

A Guide For Writing Restaurant Blogs by David Hayden: Restaurant Idea Roundup

David Hayden of Hospitality Formula Network

David Hayden is an expert on blogging and restaurants. He is the author and creator of The Hospitality Formula Network, a series of five blogs covering multiple facets of the restaurant industry. Four of his blogs were recently included in a listing the top sixty restaurant industry blogs, including two in the top ten. His first book, Tips2: Tips For Improving Your Tips, has been receiving rave reviews throughout the industry. We asked David to write about how a restaurant can better leverage its blog for success, so sit back and enjoy learning from his years of experience in this area!

Lessons For The Restaurant Industry From The Netflix Debacle

How Restaurants Can Avoid The Marketing Mistakes of Netflix

If You Want To Lose Trust From Loyal Customers, Follow the Example of Netflix

If you don't use Netflix (or perhaps live in a vacuum) then you have probably missed out on all of the excitement around its announcement on July 12 of this last year regarding its change in policy and rates. There has been much debate about whether the price change was legitimate, but what has been less-debated is the manner in which Netflix presented its changes. The social media atmosphere literally exploded over the original July announcement and many (admittedly including myself) threatened to remove or downgrade subscriptions. As a Netflix subscriber myself, as well as a marketing strategist, it has been interesting to analyze the mistakes that were made in these announcements in an attempt to avoid the same mistakes.

Top 10 Ways To Ruin Your Restaurant Website

Don't Let Your Restaurant Website Die

Here are the problems. (1) What looks good in a restaurant doesn't always look good on the web. (2) You need to consider more than just "design" on the website (sure, your personal taste in design is crazy and frightening but your food is amazing... unfortunately, no one has yet invented a way to taste food over the internet and people who are terrified -or worse, bored- by your website might never find themselves making their way into your doors to taste that amazing food). (3) The purpose of a restaurant website is primarily...

5 Websites Everyone in the Restaurant Business Should Visit

screenshot of 5 favorite websites

There are so many bad websites in the world, here are 5 that don't stink

With billions of websites on the internet, discovering the hidden gems is quite a challenge. Here are five websites that I enjoy reading which are little oases of helpful, fun, and interesting material.

An Adwords Tutorial For Restaurant Owners: Restaurant Idea Roundup

Adwords Really CAN Work For You

Adwords Really CAN Work For You

Unfortunately, an improper view of advertising budgets and incorrect assumptions of how online advertising works have both aided in the false notion that Google Adwords & Microsoft AdCenter (Bing & Yahoo) are foolish business ventures for restaurants to pursue. As the PPC campaign manager here at Prima, I am a firm believer in the fact that small businesses can be very successful at personally running their own campaigns. My hope is that this blog post will aid your restaurant or cafe in this area as well. You as the owner or manager of a local, small restaurant really can work up a well thought out and successful campaign for online advertising without sacrificing hours per day. Here are six suggestions that will greatly enhance the way your Adwords/AdCenter campaigns perform:

Turbo Air Company Profile

Founded in 1997, Turbo Air is a newcomer within the refrigeration industry. As such, they recognize that the only way to gain the trust of the consumer is to produce both quality and innovative products. Turbo Air has therefore invested heavily into researching new technological developments for their refrigerators and freezers. As a result, their products boast of many features that other refrigeration brands lack.

True Company History

Vintage True Flier

Every story has a beginning. And the story for True Manufacturing begins in 1945, when Robert Trulaske, along with his father Frank and brother Art, decided to form a refrigeration company. At first, they produced their roll-top bottle coolers in their own garage. But, within a year, they moved their manufacturing site to a warehouse in downtown St.Louis.

Success and Expansion

Eventually, True products would catch the eye of some beverage companies like 7Up and Pepsi, helping True gain some recognition in the refrigeration industry. As the years continued to go by, True began investing in research and development and capital expansion, and, as a result, they would go from a small family-owned company to a worldwide leader in refrigeration.


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