Every story has a beginning. And the story for True
Manufacturing begins in 1945, when Robert Trulaske, along with his
father Frank and brother Art, decided to form a refrigeration company.
At first, they produced their roll-top bottle coolers in their own
garage. But, within a year, they moved their manufacturing site to a
warehouse in downtown St.Louis.
Success and Expansion
Eventually, True products would catch the eye of some beverage
companies like 7Up
and Pepsi, helping True gain some recognition in the refrigeration
industry. As the years continued to go by, True began investing in
research and development and capital expansion, and, as a result, they
would go from a small family-owned company to a worldwide leader in