David Hayden is an expert on blogging and restaurants. He is the author and creator of The Hospitality Formula Network, a series of five blogs covering multiple facets of the restaurant industry. Four of his blogs were recently included in a listing the top sixty restaurant industry blogs, including two in the top ten. His first book, Tips2: Tips For Improving Your Tips, has been receiving rave reviews throughout the industry. We asked David to write about how a restaurant can better leverage its blog for success, so sit back and enjoy learning from his years of experience in this area!