True Company History

Vintage True Flier

Every story has a beginning. And the story for True Manufacturing begins in 1945, when Robert Trulaske, along with his father Frank and brother Art, decided to form a refrigeration company. At first, they produced their roll-top bottle coolers in their own garage. But, within a year, they moved their manufacturing site to a warehouse in downtown St.Louis.

Success and Expansion

Eventually, True products would catch the eye of some beverage companies like 7Up and Pepsi, helping True gain some recognition in the refrigeration industry. As the years continued to go by, True began investing in research and development and capital expansion, and, as a result, they would go from a small family-owned company to a worldwide leader in refrigeration.

Calculus Equation for Efficiency

Stand-Out Feature: Efficient Refrigeration System

When you look at a True product, there are several features that set them apart from other refrigeration companies. First of all, True easily has one of the most efficient refrigeration systems of any manufacturer. They design their units with oversized condensers, evaporators, and compressors to cool air faster and provide quicker recovery times, all the while remaining energy efficient. Having such a system gives restaurant owners a peace of mind, because they can be sure that their food will be properly preserved at the correct temperature.


Excellent Warranty

True refrigerators and freezers, second of all, come with a warranty that covers parts and labor for 1 year and the compressor/condensing unit for an additional 4 years beyond the first year. Moreover, True has an extensive parts network, which means that your unit can be serviced without having to wait an extended period of time for True parts. Owners of a True product can rest assured that if something unexpected happens, they will be taken care of.

Bear Testing A New Cooler

Stringent Product Testing

Third, True performs tests on all of their products before they ship them out to ensure that they meet company standards. Specifically, refrigerators are run tested for 4 to 6 hours and freezers for 16 hours. As such, when a restaurant receives a brand new True refrigerator or freezer, they can be confident that it has been tested and held to the strictest quality standards.

American Flag

Made in the U.S.A.

Finally, True is 100% made in America. This is probably one of the most appealing aspects of True refrigerators, because restaurant owners know that they are supporting American workers whenever they purchase a True product. In a day and age when it seems like more and more companies are sending their production sites overseas, people love supporting a company that produces products right here in the U.S.A. Plus, by being made in America, you know that True products are going to be of the highest quality.

From their humble beginnings, True is now a well-recognized refrigeration manufacturer known for making quality products. Their products can be found in restaurants all over the U.S.A. and even in many places around the globe. As True looks to the future, they’ll continually strive to provide their customers with innovative, quality products that utilize the latest in refrigeration technology. True’s story had a beginning, but unlike many other stories, theirs isn’t going to come to an end.

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